June 9, 2025

How the MSBM Helped Return 12 HELOs to Flight: A Cautionary "Tail"

Washington, DC — We recently kicked off a new G&G series focused on the Mission Support Business Model (MSBM), the framework for how we provide mission support to remain Semper Paratus. Now, we share a real-life example of the model in action, so you can see how the MSBM principles are used by our workforce every day.

May 16, 2025

MSBM101: The Business Model That Positions the Coast Guard Future-Ready

Washington, DC — Welcome to the first article in a six-part series about the Coast Guard Mission Support Business Model (MSBM). If you’ve heard the term but aren’t quite sure what it means or how it impacts your day-to-day work, you’re not alone.