Commandant (DCMS-DPR-5)
U.S. Coast Guard
2703 Martin Luther King Jr. Ave. SE
Stop 7907
Washington, D.C. 20593-7907


Misbehaving; The Making of Behavioral Economics by Richard Thaler


We do not work for or with robots (yet). Traditional economics, however, presupposes that we do work for robots (rational, logistical optimizers). But that’s not true. We work with humans – who are emotional, fragile and are prone to irrationality. Why not capitalize on that? Misbehaving explores the history of the emerging Behavioral Economics field and gives tips and lessons to help nudge humans towards better behavior. We all want to be better leaders. This book is, in fact, a manual to help make leadership easier. And thus, better leaders.